“Word-of-mouth marketing has historically been the most powerful way to engage people with your brand, and social marketing is really word-of-mouth marketing at its core,” says Atul Tandon, senior vice president of donor engagement at World Vision U.S. “It is a relational way to engage the communities that support your brand and mission.”
Get Your Head Out of … the Sand
“Word-of-mouth marketing has historically been the most powerful way to engage people with your brand, and social marketing is really word-of-mouth marketing at its core,” says Atul Tandon, senior vice president of donor engagement at World Vision U.S. “It is a relational way to engage the communities that support your brand and mission.”