Fundraising? No
Sites like MySpace, Twitter, Facebook and YouTube are not a truly viable option for fundraising. Sorry … they just aren’t. Sure, some donations might trickle in as a result of having a presence there — and certainly Barack Obama’s 2008 presidential campaign went a long way toward changing things — but generally, it would be foolhardy to divert resources from things like direct mail and e-mail to try to raise a significant amount of money from your organization’s social-networking pages. For now, at least. Rather, think of these sites as engagement devices, or brand-building opportunities.
Get Your Head Out of … the Sand
Fundraising? No
Sites like MySpace, Twitter, Facebook and YouTube are not a truly viable option for fundraising. Sorry … they just aren’t. Sure, some donations might trickle in as a result of having a presence there — and certainly Barack Obama’s 2008 presidential campaign went a long way toward changing things — but generally, it would be foolhardy to divert resources from things like direct mail and e-mail to try to raise a significant amount of money from your organization’s social-networking pages. For now, at least. Rather, think of these sites as engagement devices, or brand-building opportunities.