Getting Board Members to Give

Over the last few years, my firm has conducted best practices research about what factors lead to success in fundraising. Any guess what the No. 1 indicator is? How much the governing board gives.

If this is the case - and we've found it to be so across the board, regardless of industry - then why don't we do more to create the best possible environment in which boards can work? Why are we forever asking, "What can my board do for me?" instead of, "What can I do with my board?"