Getting Board Members to Give

Board members want:

1. Stellar board makeup
They want to like and respect those with whom they serve. They want to feel comfortable but challenged, part of a team yet surrounded by people they admire.

2. Passion for the cause
While who else serves on the board was noted more often than any other driver, a close second was passion. And, while passion can certainly grow over time, recruiting someone to the board with name and network but no passion all but guarantees an empty seat.