Getting Board Members to Give

3. The right CEO or ED
Those interviewed had so much to say about this important piece of the puzzle. The "right" CEO/executive director means something different to every organization, but this person must always be vocal and visible, dedicated to the cause, articulate in his or her presentation of mission, and available - as a partner and a friend - to the board. If not, there is no chance for harmony and little chance for success in fundraising.