Getting Customers to Opt Out of Opting Out

The study — EEC’s first Retail Email Unsubscribe Benchmark Study — examines the opt-out practices of 94 of the largest online retailers tracked via RetailEmail.Blogspot, EEC’s blog that tracks the e-mail marketing campaigns of e-tailers.

Chad White, the author of the study and EEC’s director of retail insights, and editor-at-large and founder of RetailEmail.Blogspot, offers the following tips on how e-marketers of any kind can improve their opt-out processes.