Getting Customers to Opt Out of Opting Out

By Melissa Campanelli

Melissa Campanelli is the editor-in-chief of FS sister publication eM+C. This story originally appeared in the March/April issue of eM+C.

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Melissa Campanelli

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.