Monthly Giving: Begin Where You're At!
What's the one thing that your organization can do to truly connect with your donors on a deeper level, lead to greater bequest giving and grow your sustainable income — all at the same time? If you guessed monthly giving, you're right!
But in a recent LinkedIn survey that I conducted, a full 31 percent of those responding noted that their organizations did not offer monthly giving. Twenty-nine percent indicated that, yes, their organizations have monthly sustainer programs, but very few participate. And only 22 percent of respondents indicated that they enjoyed the benefits of a robust monthly giving program.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
