Monthly Giving: Begin Where You're At!
2. A "product" to offer your donors. What does their $10 or $20 a month buy? Feeding America notes that "every $1 of your monthly gift will help to provide $9 worth of food through [our] network of food banks."
UNICEF gives a compelling reason for donors to give monthly: "Monthly giving provides a steady and cost-effective source of income to the U.S. Fund for UNICEF. And because your monthly donation is processed automatically, you help us reduce our costs — which allows us to fund more programs and help more children." The organization also lets donors know that "$15 a month (50¢ per day) can provide 12 packets of high energy biscuits specially developed for malnourished children."
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
