Monthly Giving: Begin Where You're At!
4. Have a solid plan in place to steward your monthly donors well. The care and feeding of monthly donors is a big question in many people's minds. By all means continue to communicate. Donor retention expert Lisa Sargent recommends sending out special versions of your regular communications, offering special opportunities (events, guided tours, president's breakfasts, etc.) and saying thank you — a lot.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
