Monthly Giving: Begin Where You're At!
Does your organization offer monthly giving but you've found that it's languishing, with few new sign-ups? Spend some time surveying your current monthly donors to find out why they give. Turn their comments into a "testimonial" sheet. Segment your database, and develop a targeted mailing for the sole purpose of recruiting new monthly donors that includes the "testimonial" note with your mailing.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
