Monthly Giving: Begin Where You're At!
Getting donors to commit needn't be as daunting as it might seem.
Include those testimonials on your website as well to encourage new monthly gifts.
Review your monthly giving program every year with an eye to growing it. And always consider the lifetime value of your donor. FS
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
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