Getting to the Heart of Major-Gifts Giving
If you’re asking honestly and using funds wisely, you have nothing to apologize for as a fundraiser. Indeed, it’s your duty to ask for their support — clearly, openly and without apology — not only for the sake of your organization’s needs, but also for the sake of your donors.
The heart of fundraising
So if fundraising isn’t all about the money, what is it all about? Quite simply, it’s one of the deepest, most powerful, long-lasting ways human beings can express love and transfer real values from one to another. As a fundraiser, if you forget that, you’re lost. But even if you are able to keep that truth in your back pocket throughout your fundraising career, you still need incredible passion to keep making the point beautifully clear to anyone who needs to hear it.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
