Getting to the Heart of Major-Gifts Giving

By Richard Perry and Jeff Schreifels

Here’s a story from Jeff that gets to the heart of the matter:

“I started my first job in fundraising 23 years ago, working for a small nonprofit on the third floor of a dilapidated building in Philadelphia. We were so small that not only did I write the appeal letters, but I also folded them, put them in envelopes, licked the stamps and took them down to the post office. The part of that job I still miss today is opening the returns. Because it allowed me to see and actually touch a tangible expression of a donor’s gratitude.”

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.

Jeff Schreifels Author's page

Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.