Getting to the Heart of Major-Gifts Giving
2. Fall in love again with your donors. They are important stakeholders in your organization. It isn’t the board. It isn’t the president. It isn’t even you. It’s the donor who really owns the charity. Why not start behaving that way? Remind yourself and everyone else that after the people or cause that receive help from your hard work, the next person who matters is the supporter. Here are some things you can do:
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
