Getting to the Heart of Major-Gifts Giving

By Richard Perry and Jeff Schreifels

Regularly read donor letters to employees or pass along excerpts by e-mail. Focus especially on donor letters that express gratitude for being able to serve.
Have a donor come in and speak to employees. Ask her why she’s involved and why she stays involved.
Encourage employees to call or visit with donors to talk about their motivations for being involved.

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.

Jeff Schreifels Author's page

Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.