Getting to the Heart of Major-Gifts Giving

By Richard Perry and Jeff Schreifels

4. Have fun. Everyone knows what this means and what it looks like. In some companies, it’s practical jokes, random sounds on the intercom, games and competitions, going out to eat together, or just sitting around talking. Fun means laughing and
celebrating your work.

5. Publish your vision and mission. Do employees actually know your organization’s vision and mission? If not, it’s either because you don’t have them or you haven’t publicized them. Get your vision out there. Talk about it. Explain how you came up with it. Remember, this is why you’re together, doing what you do.

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.

Jeff Schreifels Author's page

Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.