Getting to the Heart of Major-Gifts Giving

By Richard Perry and Jeff Schreifels

6. Create and publish your list of values. The fact is, even if you don’t have a written statement of values, you already have a set of values that you run the organization by. If it’s not written down, talk about the values you share with others, create a list and publish it. Focus on the people and causes you serve and the donors who make it all possible. And then live by those values! Ask employees to hold you and one another accountable.

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.

Jeff Schreifels Author's page

Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.