Getting to the Heart of Major-Gifts Giving

By Richard Perry and Jeff Schreifels

7. Bring a person served by your organization into your work environment. There’s nothing like looking into the eyes of a person you’re helping. Bring her into, if possible, the very working heart of your organization. Let her interrupt the process of the daily routine. Gather people around her to focus back on what you’re really doing together. Find out what her life is like now and what it was like before your organization stepped in. What is her reaction to your involvement?

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.

Jeff Schreifels Author's page

Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.