Interactive Fundraising: Getting Into the Inbound Marketing Game

It is important to remember that we are still early on in the emergence of inbound marketing. I believe that these changes will be profound over the coming years. The challenges and opportunities with inbound marketing lie in simply getting started. For those of you for whom this isn’t new, kudos for already recognizing the promise of inbound marketing and possibly starting to see real results. You may also appreciate that succeeding requires being "in the game," with learning and testing. It often means moving outside of your comfort zone; however, the risks of failure are low. There is minimal investment or technical expertise required, and the rewards are unquestionably high.