Interactive Fundraising: Getting Into the Inbound Marketing Game

Create remarkable content.
Google loves content and rewards information-rich sites with more traffic. Nearly every organization has a compelling story to tell, as well as passionate supporters. Focus on pulling this content to the surface and putting it on the Web, where people interested in your mission can find it. The content can be text-based; blogs are a great way of creating fresh and interesting content. (If your organization isn’t blogging yet, start today!) Content can also be in the form of short videos, webinars, e-books, tweets, etc.