Interactive Fundraising: Getting Into the Inbound Marketing Game

Content is all around you and happening every day. Bringing it to the Web will help prospective supporters find and then connect with you. The more content you publish and the more pages you create on your Web site, the greater the likelihood people will find you when searching. Not every piece of content will be a viral home run, such as the "Pink Glove Dance” from Providence St. Vincent Medical Center in Oregon that received more than 8 million views on YouTube, but be creative and create some content that does have this sort of big, viral potential. According to Shah, the bottom line is that there is a direct correlation to the number of pages on your Web site (i.e., the amount of content) and how you rank in Google search and are found by supporters.