Interactive Fundraising: Getting Into the Inbound Marketing Game

Build your social capital.
Building a supporter database is core for just about every nonprofit. It’s important to know addresses, phone numbers, e-mail addresses, etc. The reality is that more people are connecting and communicating on social networks like Twitter, Facebook and LinkedIn. Organizations should focus significant energy on establishing social connections with their supporters and prospective ones on these social-media sites (just as they do in building their databases).