Interactive Fundraising: Getting Into the Inbound Marketing Game

For example, on Twitter, it’s easy to search by any keyword for the most influential people on the social network, with a site like Twitter Grader. You can follow these people, and in many cases, they will follow you back. Now, you are connected and can begin to develop relationships. When you do this, you will see that some of your supporters are incredibly "connected" with hundreds or even thousands of like-minded "friends" that can help you spread your message. The reason that we all put blood, sweat and tears into maintaining our databases is to help in communicating with interested supporters. Investing time (not money) in establishing similar social connections will help your organization significantly expand its reach.