D.C. Nonprofit Conference Roundup: Getting the Most Out of Lists to Improve Direct Mail Acquisition Results

Other ideas include working with regular exchange partners to trade segments of donors who are not usually exchanged: For example, exchange donors in the last three months. He also advised groups to study details of the merge-purge reports. One list might share such a high percentage of donors with another list that it doesn't make sense to take both of them for the same mailing.