D.C. Nonprofit Conference Roundup: Getting the Most Out of Lists to Improve Direct Mail Acquisition Results

I offered a case study of an organization that used list optimization to improve donor value. It didn't focus on increasing the response from acquisition, but rather sought to increase average acquisition contribution by excluding prospects who were likely to contribute $5 or less. Modeling techniques made it possible to identify these prospects, eliminate them from mailings, and then alter the package to appeal more to the higher-value donors.