Web to the Max

If this sounds like your organization, don’t panic. The great news is that you recognize the Web as a critical part of your fundraising strategy. So let’s start with the Web site and resources you have. You can move your organization’s Web site forward, even by taking small steps at a time.

Design and content
The foundations of a solid Web presence are relevant content, site design, style and tone. The best sites have a clearly defined target audience, but they also may provide information for other constituencies. When using the Web as a fundraising and donor-engagement tool, give donors the information they want from your organization. They shouldn’t have to look elsewhere, such as Charity Navigator or GuideStar, for those details. Make it easy for them to find it on your site.