Web to the Max
Getting the most from your site can be intimidating, but it’s manageable if you take it one step at a time.
By
Heather Burton
and Daniel Gonzalez
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Along with providing relevant information, your Web site should make people want to stay. A great way to do this: having calls to action, such as contacting their congresspeople, attending a community event, volunteering or finding Fluffy — a new kitten at the shelter — a home.
Another great source of engagement is a “rate this page” feature that allows visitors to tell you whether they found what they searched for on your site. Rating information can provide great direction for making content and site improvements.
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- Companies:
- Sage Software
Heather Burton
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Daniel Gonzalez
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