Web to the Max

■ Hits, visits, visitors and unique visitors: These metrics basically tell you that someone came to your Web site and then viewed a page or multiple pages. It could be the same person over and over again, so this data is good to know, but relative.

■ Page views, page-view duration, bounce rate, visibility time, session duration, depth and frequency: These metrics help provide visitor-loyalty information, including the frequency and amount of time visitors spend on your site, and how many pages they view before leaving. This information is valuable to determine your site’s stickiness. How easily users find what they need, how clearly and understandably the content is presented, and how relevant your content is to the visitor all will determine how long they stay on your site.