Getting 'Relationship Fundraising' Right With Technology

Does that mean we’re more interested in making a fast buck?

I don’t believe so. Nonprofits don’t intend to give a poor service, and if they do, it’s often that they can’t — rather than won’t — do better.

So, here’s my theory: Compared to commercial organizations of a similar size, most nonprofits face a specific challenge — that is, how to deal with the sheer volume of customers in a personal and timely way, and help build donor relationships. It’s not unusual for a small nonprofit to have 100,000 donors, whereas a commercial organization, with similar revenues, serves 500 customers.