Getting Telefundraising in Gear

Getting Telefundraising in Gear

Jan. 17, 2006

By Abny Santicola, associate editor, FundRaising Success

of the principles and best practices that make direct-mail campaigns and personal solicitations successful also apply to telefundraising, says Kathleen E. Pavelka, founder and president of Telecomp, a Rochester, N.Y.-based provider of telephone outreach programs for nonprofit institutions and organizations.