Getting Telefundraising in Gear

And, Pavelka says a common mistake nonprofits and for-profits alike make when doing telephone solicitation is not letting the prospect talk. "They think, 'OK, well, I can avoid issues if I never let the prospect talk.' Well, you're not avoiding issues. They still have the issue. You're just not allowing them to voice their issue and then, therefore, you can't deal with it. So you want to create a call that's as interactive as possible," she says.