Getting to and Through the Four Phases of a Capital Campaign

“Out of that strategic plan will come either capital items or programmatic items that you need to find funding for over and above what you raise for the annual fund, and that’s usually where the very beginning of your capital campaign comes from,” she explains.

If, after doing the strategic plan, an organization realizes it needs a bigger facility, Sylvia says the next step is to determine what it will cost to create the facility and what it will cost to raise the funds to build the facility. Then take a look at your organization. Do you have enough staff? Do you have enough donors? If you do a capital campaign, can you also sustain an annual campaign? Do you have enough volunteers to go out and solicit gifts?