Getting to and Through the Four Phases of a Capital Campaign

In the session she co-presented in Philadelphia May 18 for the Greater Philadelphia Chapter of the Association of Fundraising Professionals on how to have a successful capital campaign, Sylvia suggests that the next step is a feasibility study will address questions about how individuals feel about your organization. For a $5 million capital campaign, Sylvia recommends interviewing 35 to 40 key donors, being sure to address their feelings about the specific campaign, your organization in general (visibility, leadership, staff, its image in the community, etc.) and their reactions to the case for support, the document that explains the organization’s need for donations.