Getting to and Through the Four Phases of a Capital Campaign

After the feasibility study is done and volunteers are found, the campaign begins. The stages of soliciting funds include:

1) Quiet phase. In this stage an organization solicits those gifts that were identified in the feasibility study, approaching its strongest donors for the initial, larger gifts that get the campaign going. During this phase an organization should seek to raise 30 percent to 50 percent or more of its goal. The idea is that when you open the campaign up to the public you want to be able to position it as being successful. It encourages others, particularly smaller donors, to give, knowing they’re a part of a successful campaign.