Getting to and Through the Four Phases of a Capital Campaign

Ways to publicize the campaign include running stories in the local paper and putting a visual chart -- a lot of organizations use the thermometer image -- to show the campaign’s progress.

The public phase is a good time to hold fundraising events and, if it’s a building campaign, the organization can walk donors and potential donors through the space so they can get a feel for the reality of the organization’s goal. Sylvia notes though that organizations should strive to articulate their need for funds in a way that shows how the completed project will affect people’s lives.