Getting the Younger Donor to Say Yes

By Joe Boland

Traditionally, the highest-value donors in terms of dollars lie within the 65-and-older range. But, with more ways than ever to reach prospects, fundraisers increasingly are looking to engage a younger crowd. In a presentation titled "Yeah, Yup, Right On — Getting the Younger Donor to Say 'Yes' to Your Nonprofit" at the 47th Association of Fundraising Professionals International Conference on Fundraising going on in Baltimore right now discussed ways to do just that.