Getting the Younger Donor to Say Yes

By Joe Boland

The session featured Blake Groves, online engagement evangelist at Convio; Joe Bartlett, assistant director of marketing at PETA; and Lindsey Twombly, online fundraising and advocacy manager at Human Rights Campaign.

The first step, Groves said, is to define what a younger donor is for your organization. That doesn't necessarily mean teens or young adults, though it could. For some organizations, a younger donor "could be 70 years old," while for others, such as PETA, it could mean children as young as 13. Again, it all depends on your organization, mission and donor demographics.