Live From AFP: Getting the Younger Donor to Say Yes

So while on peta2 there is content such as the "cut class, not frogs" campaign, PETA Prime focuses more on financial issues and encourages boomers to lobby Congress for the cause. But it's not as if PETA radically strays from its core missions — far from it. It’s more about targeting each audience in the most appropriate way for it to take action.