Girl Scouts of the USA historically has relied on a self-generating funding system. But as it approaches the century mark, a sweeping organizational transition will mean a new focus on fundraising and an enhanced partnership with its local councils around

By David Mckenna

Precision partnering
“We see a great opportunity to leverage funding for girls if the national organization partners with local Girl Scouts councils to create a bigger vision of what we can do,” Cloninger says. “So part of our strategy is to do some targeted, pilot fundraising approaches with strong CEOs in local councils.”