Girl Scouts of the USA historically has relied on a self-generating funding system. But as it approaches the century mark, a sweeping organizational transition will mean a new focus on fundraising and an enhanced partnership with its local councils around

By David Mckenna

“The partnership benefited the local council because it increased their annual gift, and we leveraged a larger gift for girls around the nation,” Cloninger explains. “And from what we learned from the PepsiCo experience, we can determine best practices and spread those across the country to every Girl Scout council.”