Girl Scouts of the USA historically has relied on a self-generating funding system. But as it approaches the century mark, a sweeping organizational transition will mean a new focus on fundraising and an enhanced partnership with its local councils around

By David Mckenna

Looking ahead
Outsiders inevitably wonder what Girl Scouting will look like after the redesign is complete, and whether big changes might have some negative impact on the organization’s image.

Cloninger’s answer, in a nutshell: No worries. GSUSA’s high-energy CEO believes the organization is going to look “very contemporary and innovative” as it transforms itself.