Girl Scouts of the USA historically has relied on a self-generating funding system. But as it approaches the century mark, a sweeping organizational transition will mean a new focus on fundraising and an enhanced partnership with its local councils around

By David Mckenna

Pesich argues that GSUSA is “developing the kinds of leaders that are going to be very attractive to the population.”

“That’s why the transformation is leveraging our ability in the fundraising marketplace to make a compelling argument for why others should invest in this program,” she says.

Yes, but how fast can GSUSA make the transition from funding that is primarily self-generating to an organization that can attract a substantial amount of contributed income?