Good Things Come ...

Granted, it's almost impossible to track where your online donors come from unless you specifically poll them after they donate online. But any good social-media manager that is invested in and engaged with an organization's online communities and is in tune with the ebb and flow of online behavior knows that the secret of the social Web is to utilize 
it to both build the organization's online brand recognition and 
its e-newsletter and (now)
 mobile lists. FS