Good Things Come ...

We discovered almost immediately that donors were going to need some time to get accustomed to giving online. Many donors feared the new technology — that their credit card accounts would get hacked or their personal financial information stolen. As a result, we spent the next 10 years crafting our print and Web materials to soothe those fears, and as of today, I'd say we were successful. Young people are mostly perplexed by the idea of writing checks, and 25 percent of those 65 and older now donate online. Across all generations, online giving is now more common and the fear mostly subsided.