Good Things Come ...

And so it goes with social media

What does all this have to do with social media? Everything! I want you to go to Google right now and search for "social good: charity and technology in the online universe." Your search pulls up a well-designed infographic of the brief history of online and mobile giving in the United States. Now, scroll down the infographic to the "Online Charitable Donation Growth" rocket ship. Notice how online giving starts to grow around 2006? Well, that's when nonprofits started using MySpace to engage the MySpace community, of course. But if they were strategic, they also used it to build their e-newsletter lists and drive traffic to their Donate Now pages.