Good Things Come ...

Many nonprofits have concluded prematurely that social media does not directly contribute to online dollars raised because amounts given through Facebook, Twitter or MySpace apps and widgets have been relatively low. But that conclusion misses the bigger picture of what's really happening. It took almost a decade for donors to trust Donate Now technology. Similarly, it might take years for them to trust apps and widgets (and mobile-giving technology), but can you imagine if we had listened to the naysayers and thrown out Donate Now buttons in 2005 because the results weren't immediate?