Giving 2.0_09/10/08_Quote

“Should you make your CEO blog? No. Unless they really, really want to.

* It takes a huge amount of energy and time to blog. You have to be really enthusiastic about the medium, or it’s really not going to work.
* Your CEO may not be your best spokesperson. Perhaps you have a volunteer, another staffer or a constituent that can speak better to what you’re attempting to accomplish through this mode of communications.
* You’re welcome to blog yourself, but others may be doing it already! If you don’t want to start a blog yourself, what bloggers in your community are talking about your issue that you could reach out to and engage so they’re spreading the word on your behalf?
* It really comes down to the commitment and the purpose behind the blog. You need someone who will continually contribute and enjoy the process as it’s happening. And, it’s a great opportunity to think about whom you have helped, or what other champions or advocates you have who could blog to advance your mission.”