Giving 2.0

I sure think so. And my opinion was bolstered when Melissa Campanelli, editor-in-chief of FS’ new sister publication, eM+C (www.emarketingandcommerce.com), told me that many of the folks who subscribe to the eM+C Weekly e-letter are from nonprofit organizations.

I was glad to hear that. Not only because it supports my own ideas, but mainly because it indicates an acknowledgment on behalf of the fundraising world that doors are opening all over the place — and a willingness to seek out the best ways to walk through them.