Giving2.0_04/16/08_Quote

“A lot of it is simply getting out of the old thinking that you have to send out pamphlets and that all the donors have to be big-dollar donors. Also thinking that once you put something online that it happens automatically. You do get a lot more bang for your buck when you do things in the MySpace world, but you have to have a strategy behind it. That strategy can just include an intern updating your page every day, maybe changing some things around. And that has to be part of a grander strategy.”

— Lee Brenner, executive producer of political programming for MySpace and director of Impact, the site’s nonprofit-oriented section, quoted in a Q&A by Jeff Merron that appeared March 5 on Nonprofit Technology News. Read the interview “MySpace and Nonprofits: An Interview With Lee Brenner” in full here.